Our Story
Overview
Originating from ideas
If we could create a chassis based on design and functionality instead of relying on talent and flashy promotion, that would be great! Fractal Design was born in this way: once, one order, one idea, covering all of Europe. The keyword here is' idea ', which existed before a prototype appeared. Many people politely declined, but more nodded, giving us confidence to turn the drafts on napkins into mass production
Flourishing development
Define R2 is a disruptive product, and after its birth, we began receiving emails from around the world expressing interest in purchasing our chassis. The distributors who had previously rejected us suddenly changed their minds and called to inquire about the product. The R2 product has resonated in the market, and its success has given Hannes an artistic passport and credibility, allowing him to continue moving forward
Rapid progress
We'll jump straight here. Because the differences between different styles are both interesting and noteworthy, and those rough strokes vividly depict our development process in the first decade. The driving force that drives us remains unchanged. We constantly recreate, rediscover, and develop, but we always follow the same principles and guidelines.